Converse’s project committed to music and the promotion of fresh new artists was, for the first time, released last summer. The company sponsored a program named “Three Artists, One Song’’ that was designed to create a free MP3 song. They comprehensively implemented the potential of modern-day audio-visual arts.
This year, inside the borders of the same concept Converse has brought together another creative threesome for its new campaign. The three outstanding British artists Paloma Faith, Graham Coxon (Blur) and Bill Ryder-Jones (The Coral) have collaborated on an EP called Desire.
The action takes place in the deserted house. The video blends animation with real video footage of the three performers and it allows you to be star in the world of Desire. Everyone may star in the video just by logging in on Facebook. Connect and create a personalized version featuring you and your friends alongside Paloma, Graham, Bill and the octopus.
Hit the flip to watch the video.