The Swedish brand Happy Socks asked superstar photographer David LaChapelle to do whatever he wanted with socks for the brand’s Holiday 2013 campaign. The photographer directed a 9-minute short film, The Exorsocks. The result is provocative, fantastic, ironic, pop, flashy and bizarre just like his true style; very LaChapalle! In the short film we see dancer Katie Johnson playing a messed-up prostitute who becomes “possessed” by an uncontrollable desire to dance after she puts on a pair of new Happy Socks.
LaChapelle is a very unusual choice for a socks advertising campaign but we appreciate Happy Socks’ vision for collaborating with a creative artist and we love Happy Socks!
Here you can see the photos by David LaChapelle for the Happy Socks campaign.